Hello Guys, Hope you are doing well…..
In this article, i will explain you how to track Adwords dynamic conversion values with Google Tag Manager using data layer variable.
You already know that Google Tag Manager (GTM) has its own template for setting up Adwords conversion. We only need 2 things, conversion ID and conversion three types of essays label to get it running.At the time we create Adwords Conversion Code, both these values are available.
what is conversion value?
A conversion value is the total transaction value or the total payable amount for the product. eg. Let us consider we are running an Adwords ad for a product, the Adwords conversion value will be the total amount paid by the user through that ad.
If we have a single product , it is very simple to set the conversion value.This can be simply done by adding the total value as shown in the image below.
But, What if we have multiple products or an ecommerce.In that case we have to set conversion value dynamically.
To set conversion value dynamically process is explained below.
Set The Conversion Values Using Data Layer Method
To dynamically set conversion value, using the data layer method we have to push the transaction value/conversion value to data layer.